Article: Evaluating the Hype Behind Mobile Keyless Entry for Hotels

The only problem is, in today's marketplace — with the hospitality industry being no exception — guests are as smart as they are selective. They know better than to bite at small change, when the more innovative brands are willing to go all in, and offer their guest a more complete, improved experience. They don't just want a piece of the cake - they want the whole cake baked to their exact preferences each and every time.

Paul Peddrick